Lords of Verona Luxury Apartments. A dialogue between Florence and Verona for a new concept of hospitality in the heart of the city of Verona.

In the heart of Piazza dei Signori, the Casa della Pietà and its Medieval Tower host LORDS OF VERONA Luxury Apartments, a project that transforms a symbol of Verona’s history into a refined contemporary residence.

The development, comprising 32 luxury apartments, was born from the desire to unite the monumental identity of the site with an evolved concept of hospitality, where design, light, and wellbeing intertwine with the city’s memory.

The project bears the signature of Florentine architect Simone Micheli, known for his visionary approach and ability to create immersive and vibrant spaces. In this context, Micheli interpreted the spirit of the tower and the Casa della Pietà through an essential and luminous language, where ancient materials meet the energy of contemporary design.
Light, a central element of the project, flows powerfully through the openings, reflects off mirrored surfaces, and interacts with the white tones of the walls and furnishings, creating a sense of purity and lightness. The carefully designed lighting system transforms the perception of space, evoking harmony and a pervasive sense of wellbeing.

Alongside the Tuscan designer, experienced Verona-based professionals contributed to the project, providing technical solidity and local grounding.
The layout, restoration, and construction management were entrusted to architect Marco Molon, who oversaw the site with precision and respect for the building’s history. The mechanical systems design, by Ingea, ensured the seamless yet essential integration of the technological infrastructure, while the structural design by Ilaria Segala reconciled the preservation of the ancient masonry with modern functional requirements.

The result is an architecture where Micheli’s Florentine sensibility meets Verona’s technical mastery, achieving a balance that honors the memory of the place while projecting it toward the future.

An equally important role was played by the artistic decorations curated by the “Carlo Anti” Art High School of Villafranca di Verona, under the guidance of professors Maurizio Taioli and Guido Airoldi, who transformed the stairwells into a visual and symbolic journey. The walls, animated by a striking pictorial intervention, celebrate the protagonists of Verona’s history, offering the city a narrative that bridges past and present.

Inside, the photographs by Maurizio Marcato expand the story, establishing a continuous dialogue between interior and exterior, between the city’s collective memory and the private dimension of the apartments.

The spaces of LORDS OF VERONA unfold with elegance: the living area is vibrant and convivial, designed for social interaction and exchange, while the sleeping area invites calm and personal regeneration. The bathroom, finally, pays tribute to purity and transparency—a place where light and material merge to create a sensation of freedom and wellbeing.

LORDS OF VERONA Luxury Apartments returns one of Verona’s most fascinating buildings to the city, blending its grand architectural tradition with a contemporary language of international scope.